Culture Secretary touted their new advertising campaign as the best by any Olympics hosting nation ever. England will specifically target 20 countries in the advertising campaign.England Culture Secretary has announced £1bn worth tourism campaign to help England Tourism take advantage of London Olympics Games. England Tourism has taken lessons from previous global events like Olympics in Barcelona and Sydney, andGermany World Cup. Culture Secretary said that we have deeply studied these events marketing plans and where they failed. We will learn from their mistakes and make London Olympics profitable for local tourism industry. He further said "I believe no other country can offer such rich history, wonderful culture, or stunning countryside, and it's important we showcase to the world the amazing range of attractions and experiences this country offers. "But as well as encouraging more people from overseas to visit our shores, I also want to make sure we do all we can to get British holidaymakers to stay in the UK. Source: Easy Destination Blog
