Aiming at a turnover of Rs 500 crores by the next fiscal, the hosiery wear brand is aiming for a huge market penetration with its wide range of products. Last year it crossed Rs 400 crores and still it is aiming higher with its wide offerings. After wooing the consumer with its comfortable innerwear range, Dollar Club is all set to launch jeans wear in the forthcoming season. Targeting mid-segment young consumers, the company will be utilizing the forthcoming festive season for launching the product, starting with eastern India. Later a national launch would be made. It has earmarked Rs 1 crore for the ad launch. The company markets its products under the brand name Dollar. The range includes vests, briefs, thermal wear, gym wear, casual wear, socks and sportswear. Several power brands are available from the Dollar stable.Read Full : Dollar: Transition from inner wear to jeans - Fashion - news - Fashion News India, jobs, network, apparel, business
Tuesday, 9 August 2011
Dollar: Transition from inner wear to jeans
Aiming at a turnover of Rs 500 crores by the next fiscal, the hosiery wear brand is aiming for a huge market penetration with its wide range of products. Last year it crossed Rs 400 crores and still it is aiming higher with its wide offerings. After wooing the consumer with its comfortable innerwear range, Dollar Club is all set to launch jeans wear in the forthcoming season. Targeting mid-segment young consumers, the company will be utilizing the forthcoming festive season for launching the product, starting with eastern India. Later a national launch would be made. It has earmarked Rs 1 crore for the ad launch. The company markets its products under the brand name Dollar. The range includes vests, briefs, thermal wear, gym wear, casual wear, socks and sportswear. Several power brands are available from the Dollar stable.Read Full : Dollar: Transition from inner wear to jeans - Fashion - news - Fashion News India, jobs, network, apparel, business