By: Joginder Tuteja, Okay, so negative publicity is faster publicity, we all know that. But the kind of negativity which is being evidenced in recent times is unprecedented to say the least. And that, when it is not even been circulated by overzealous PRs but is actually driven by industry insiders, some sections of trade as well as 'aam junta' on various public forums (read social networking, blogs etc.). 'Shah Rukh is under threat to retain his numero uno position', 'Ranbir is in a tough spot due to Imran's rise', 'Ram Gopal Varma has stopped watching his own films due to his poor run' - so much is being read and heard that it only makes one feel whether celebrities are really immune to such 24X7 scrutiny. Yes, everyone wants to be written about, that's an unsaid desire after all, but constant hammering of the same 'mudda' day in and night out appears to be going way out of hand. And that is what forms the 'mudda' of this week's 'Reflections'. Read Full : Reflections - Why so negative?
