After a rewarding 2010 and a growth of 30 per cent, Woodland the outdoors brand wants to make inroads in China. It is looking to have a joint venture or a partnership with some Chinese footwear company. Though the nature of the partnership has not been decided yet, it may be a joint venture or any other form of partnership. The brand is also planning to launch a Chinese brand in the Indian market. Right now the footwear major’s products are sold at Chinese multi-brand retail outlets through a distributor in Hong Kong. Besides, the brand’s latest offering is water proof shoes. Amol Dhillon, Vice President of Strategic Planning, Aero Group of Companies, avers, “The shoes are sure to bring an everlasting smile on the faces of adventure enthusiasts and nature lovers.” Read Full : Read Full: Woodland: China the beckons - Fashion - news - Fashion News India, jobs, network, apparel, business
Saturday, 24 September 2011
Woodland: China the beckons
After a rewarding 2010 and a growth of 30 per cent, Woodland the outdoors brand wants to make inroads in China. It is looking to have a joint venture or a partnership with some Chinese footwear company. Though the nature of the partnership has not been decided yet, it may be a joint venture or any other form of partnership. The brand is also planning to launch a Chinese brand in the Indian market. Right now the footwear major’s products are sold at Chinese multi-brand retail outlets through a distributor in Hong Kong. Besides, the brand’s latest offering is water proof shoes. Amol Dhillon, Vice President of Strategic Planning, Aero Group of Companies, avers, “The shoes are sure to bring an everlasting smile on the faces of adventure enthusiasts and nature lovers.” Read Full : Read Full: Woodland: China the beckons - Fashion - news - Fashion News India, jobs, network, apparel, business