By, PHIL WAHBA, Premium products now selling at non-premium prices that will challenge Apple, but tablet market leader’s shares edge up 0,3% in spite of news AMAZON.COM introduced its eagerly awaited tablet computer the Kindle Fire yesterday with a price tag that could make it a strong competitor in a tablet market that has been dominated by Apple’s iPad.The device, priced at $199, could hit other tablets and e-readers, such Barnes & Noble ’s Nook. "It’s a Nook killer," said ChannelAdvisor CE Scot Wingo. The group helps merchants sell their products on websites including Amazon. The Kindle Fire has a 7-inch screen, free data storage over the internet and a new browser called Amazon Silk. Amazon expects shipments to start on November 15. Amazon also introduced the Kindle Touch, an e-reader without buttons and a touch screen starting at $99. It cut the price of its basic Kindle e-reader to $79 from $99."These are premium products at nonpremium prices," CE Jeff Bezos said. "We are going to sell millions." Amazon shares rose 4,7% to $234,72 in midday trading, while Barnes & Noble dropped 9,8% to $11,92. Apple shares edged up 0,3% to $400,55.BusinessDay - Amazon throws down tablet gauntlet
Tuesday, 4 October 2011
BusinessDay - Amazon throws down tablet gauntlet
By, PHIL WAHBA, Premium products now selling at non-premium prices that will challenge Apple, but tablet market leader’s shares edge up 0,3% in spite of news AMAZON.COM introduced its eagerly awaited tablet computer the Kindle Fire yesterday with a price tag that could make it a strong competitor in a tablet market that has been dominated by Apple’s iPad.The device, priced at $199, could hit other tablets and e-readers, such Barnes & Noble ’s Nook. "It’s a Nook killer," said ChannelAdvisor CE Scot Wingo. The group helps merchants sell their products on websites including Amazon. The Kindle Fire has a 7-inch screen, free data storage over the internet and a new browser called Amazon Silk. Amazon expects shipments to start on November 15. Amazon also introduced the Kindle Touch, an e-reader without buttons and a touch screen starting at $99. It cut the price of its basic Kindle e-reader to $79 from $99."These are premium products at nonpremium prices," CE Jeff Bezos said. "We are going to sell millions." Amazon shares rose 4,7% to $234,72 in midday trading, while Barnes & Noble dropped 9,8% to $11,92. Apple shares edged up 0,3% to $400,55.BusinessDay - Amazon throws down tablet gauntlet