Gone are the days when women’s wear in India was restricted to ethnic outfits like a sari or salwar kameez. With changing mindsets and more number of women joining the corporate world, now, western wear is dominating shop shelves not only in metros but also in small towns. There has been a complete shift in the women’s wear category. For instance, the dress has become the new tunic. Be it a fitted sheath for a formal occasion or an evening satin dress or a summer dress, the tunic finds acceptability in the hugely dynamic Indian market. From 2009 onwards, there has been a huge jump in demand for women’s western wear. According to Technopak Advisors, women’s western wear is clocking around 18 per cent growth as against 9 to 10 per cent for ethnic wear. Although the Rs 65,000 crores women’s wear market is dominated by traditional clothing like saris and salwar kameez, western wear apparel, which includes trousers, skirts and formals is increasing rapidly.Read Full: Indian women’s new found love for western wear - Fashion - news - Fashion News India, jobs, network, apparel, business
