Raymond Apparel one of India’s top apparel brands, has been evaluating all its brands for some time now. In fact, the group closed down a few of its brand recently. Shreyas Joshi, President, Raymond Apparel, says, “We wondered why we wanted to have smaller brands operating in the niche area. We would focus on a few power brands and make them big. We closed down Zapp even though it was doing well. We realized we didn’t have a big strategy for children. With one brand you can’t conquer the children’s area. We have closed down Manzoni too because it was operating in a super premium niche area. We thought we would offer something equivalent in Raymond rather than nurture some other brand.” So the Raymond group is now focusing on its four big and popular brands—Raymond Premium Apparel, Park Avenue, Parx and Color Plus. Read Full: Raymond spreading its brand wagon - Fashion - news - Fashion News India, jobs, network, apparel, business
