Vertically integrated denim fabric player Bhaskar Denim is keen on adding more looms to up the fabric production capacity by 5 lakh meters a month. It already has a capacity of 35 lakh meters a month. Explains V Ganesh Ram, G M Marketing, Bhaskar Industries, “We are one of the largest denim -makers in India and will expand by adding more looms to our current 24 looms. We sell to top domestic brands, exporters and in the overseas
markets. We are also looking at increasing production and may add one more slasher range to our operations. People’s expectations of fabrics and garments are very high these days, so we want to create a fabric that can give good value in terms of the garment.” Ram opines the overall denim market in India is very positive with customers showing healthy buying trend. Indeed people have become quality conscious and don’t hesitate to buy a good pair of jeans at Rs 3,000 or Rs 4,000. They consider the brand, fabric quality, mill profile, yarn, construction, colors and fashion aspect while making purchase decisions. The growing awareness among Indian consumers, even in small towns is helping denim brands create a niche for themselves.Read Full: Bhaskar Denim: Adding capacity to increase market reach - Fashion - news - Fashion News India, jobs, network, apparel, business
