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| Japanese mobile communication provider NTT DoCoMo president Ryuji Yamada displays a chocolate bar-shaped smartphone called Q-Pot. |
Japanese mobile phone giant NTT DoCoMo Inc. is appealing to sweet-toothed users with its latest smartphone, which comes in the shape of a bar of chocolate. Competition is heating up in the smartphone sector here, with DoCoMo unveiling a new flat-rate plan for its subscribers and a super-high-speed next-generation service. That is in response to the recent launches by KDDI Corp. and Softbank Mobile Corp. of Apple Inc.'s iPhone 4S. And while DoCoMo is pushing its phones' technological abilities strongly -- such as a download speed of 37.5 megabits per second, around 2.6 times faster than its Softbank rival -- it is also looking to cash in on the inestimable cute factor. DoCoMo has been working with Q-Pot, an accessory brand that takes cakes, sweets and bright colors as its inspirations. The company's collections have included teeth -- incorporated into necklaces, rings and earrings -- as well as chunks of cheese as jewelry. Miniature cakes are turned into brooches and necklaces, while macarons become rings and straps to be attached to a mobile phone.Read Full: Chocolate shaped smartphone launched - Hindustan Times
