LNJ Denim, from LNJ Bhilwara Group, launched its denim fabric production in 2007. Being one of the youngest players in the Indian denim fabric business, it has managed to create a niche with its product line and has gained a considerable share in the export and domestic market. Talking about the successful journey, Y C Gupta, Chief Executive at LNJ Bhilwara opines, “Initially, we faced teething problems since we didn’t know what to develop. Gradually, because of our strength in yarns, we could develop several varieties of the fabric and our market reach expanded. With our understanding of the yarns and fabrics, in-house finishing, liquid indigo dyeing and rope dyeing capacity and foreign certifications, we gained credibility in the market. Since we were not into volumes, we were able to create unique products, which helped us reach out to the big brands.” Today, LNJ produces 1.5 million meters of denim a month, 40 per cent of which is exported and 60 per cent goes to the domestic market. It supplies to top domestic brands like: Pepe, Levi’s, Spykar, and Mufti. Global brands like Jack &Jones, Zara, Gap, Polo Ralph Lauren, Diesel, Marlboro Classic, Mustang Germany, Levi’s Europe, Levi’s US, Tommy Hilfiger, Debenhams and Wrangler et al also buy from them. “Ideally, we want to balance between selling 50 per cent to domestic and 50 per cent to international players since no market is stable,” he adds. Read Full:' LNJ Denim: Innovating, increasing capacity to capture market - Fashion - news - Fashion News India, jobs, network, apparel, business
