New York :eMarketer, in collaboration with Starcom MediaVest Group (SMG), has released its annual Global Media Intelligence report, which provides data, insights and analysis for brands to use as they plan media budgets and strategy for 2012.The “2011 Global Media Intelligence” (GMI) report covers six major regions worldwide—Asia-Pacific, Eastern Europe, Latin America, Middle East and Africa, North America, and Western Europe—and provides snapshots of 36 countries identified as core markets. "I'm excited to have eMarketer's latest ‘Global Media Intelligence’ report again this year,” said Linda Dorman, VP of Global Strategy at Experian. “It's another example of the excellent global data and perspective eMarketer provides our company every day."The report includes data on demographics, broadband and mobile penetration, media usage, and consumer behavior in each region, as well as insights on digital and total media advertising spending trends through 2015. In several major markets—including the US and UK—the specter of a double-dip recession is casting a dark shadow over businesses and consumers. Regardless, global ad spending will still approach $500 billion this year, eMarketer estimates, and digital advertising will remain a star performer following a 2010 in which growth in online ad spending outpaced all other platforms in most mature markets.Read Full: Mobile devices transforming media landscape :eMarketer,SMG report
