Renowned global brand 7 For All Mankind a division of VF Corp is now wooing children in India with its new range. The brand recently launched its kids' range under the brand 7FAM. Founded in 2000, the Los Angeles-based denim company is retailing its exclusive collections in India through a distribution agreement with Maxxis Group. Explains Raina Shakdher, Partner, Maxxis Group, “We distribute both men and women denim collection as well as sportswear from the brand. The prices are similar to those in the US. The denim range starts at Rs 8,000 and goes up to Rs 13,000, sportswear is priced between Rs 2,500 to Rs 8,000. Once the brand gets good response, we will introduce a range of accessories like bags and shoes in India.” It has one EBO in Delhi and two more are in the pipeline in Mumbai and Hyderabad. These would be launched in early 2012 and 2013 respectively. The brand is also present through Kitsch MBOs in Delhi and Mumbai. The brand's collection is on display in large format stores like The Collective in Mumbai, Delhi and Bangalore. “We are continuously looking at various partners to expand across the country as we believe once a customer wears our product he/she will keep coming back,” opines Shakdher. Read Full: 7 For All Mankind brings kids in focus - Fashion - news - Fashion News India, jobs, network, apparel, business
