Stylish, trendy and affordable fashion— that is the mantra behind entrepreneur Vidhi Shah’s debut design range of women’s wear called b:kind. The brand has been introduced through M-square Clothing. It dares to be different, with a keen eye for fashion trends and quality. Its aim is to bring to the table a range of women’s wear that is definitive in style while being affordable. Shah feels b:kind is in a challenging positioning because it’s difficult to run a women’s western wear brand in India especially in Tier II, III cities. “India is not easy to work with. We face challenges everyday with our products. But I wanted to start a western wear brand with a local flavor because of the lack of options in the segment. Our aim is to have a presence in every store across India that caters to western wear for women since we deal in wholesale distribution.” Nearly 30 per cent of the range still comprises of tunics because as Shah mentions, people in India are still not open to a complete western look. “We have priced the range between Rs 599-1,699 in the western top wear category. This gives us a competitive edge.” From printed tops to graphic T-shirts to tunics, shorts and trousers b: kind is for the woman with a defined sense of style. b:kind’s endeavor is to provide practical everyday clothing with a keen eye on fashion. Shah says, “We want to be a brand that becomes synonymous with chic and trendy high-street fashion clothing, while providing our customers with up-to-date trends.” Read Full: b:kind: Fostering western wear among Indian women - Fashion - news - Fashion News India, jobs, network, apparel, business
Sunday, 4 December 2011
b:kind: Fostering western wear among Indian women
Stylish, trendy and affordable fashion— that is the mantra behind entrepreneur Vidhi Shah’s debut design range of women’s wear called b:kind. The brand has been introduced through M-square Clothing. It dares to be different, with a keen eye for fashion trends and quality. Its aim is to bring to the table a range of women’s wear that is definitive in style while being affordable. Shah feels b:kind is in a challenging positioning because it’s difficult to run a women’s western wear brand in India especially in Tier II, III cities. “India is not easy to work with. We face challenges everyday with our products. But I wanted to start a western wear brand with a local flavor because of the lack of options in the segment. Our aim is to have a presence in every store across India that caters to western wear for women since we deal in wholesale distribution.” Nearly 30 per cent of the range still comprises of tunics because as Shah mentions, people in India are still not open to a complete western look. “We have priced the range between Rs 599-1,699 in the western top wear category. This gives us a competitive edge.” From printed tops to graphic T-shirts to tunics, shorts and trousers b: kind is for the woman with a defined sense of style. b:kind’s endeavor is to provide practical everyday clothing with a keen eye on fashion. Shah says, “We want to be a brand that becomes synonymous with chic and trendy high-street fashion clothing, while providing our customers with up-to-date trends.” Read Full: b:kind: Fostering western wear among Indian women - Fashion - news - Fashion News India, jobs, network, apparel, business