The Administration Council for Economic Defense, CADE, approved on the 14th of this month, the creation of the biggest world company for orange juice, after the fusion of Citrosuco/Fischer with Citrovita (Votorantim Group). The permit was given by a unanimous vote by the council. Although, the union of companies was conditioned by the signing of Performance Compromise Term (PCT), to preserve the negotiation between independent producers that feel damaged by this operation. The PCT was made to assure the access to producer information. With it, citrus producers will gain access to data about the price charged for orange juice in the external market, size of self production and profitability of the juice per box of orange. The idea is that with negotiation transparency, producers can have enough information to set up a price. Besides that, companies compromised to not rise plantations areas for the next five years. Read Full: Brazil: CADE approves creation of the world's biggest orange juice company
