With its vast consumer base India has emerged as land of opportunities for
numerous big global brands.In fact, most global brands present here have scored well with the globetrotting Indian consumer making a bee line for their stores. For instance, M.A.C stores at Select City Walk shopping mall in Delhi and at Dynamix Mall in Juhu, Mumbai are generating revenues in excess of $1,000 per sq. ft. per year. High-end crystal products maker Swarovski’s stores at Bandra in Mumbai and at the T3 terminal at Delhi airport rank among its top stores based on sales. Similarly, British fashion accessories retailer Accessorize’s store at Ambience Mall in Gurgaon is the company’s second biggest revenue earner, clocking 
in sales worth $600 per sq. ft. every year. Two of apparel brand US Polo’s stores – one in Delhi and the other in Bangalore -- generate sales of around $700 per sq. ft. a year and rank among their top 10 stores globally. Women’s fashion brand Promod’s store in Delhi reports the highest sales per sq. ft. in Asia, while Canadian shoe and accessories brand Aldo has two of its top 50 stores in India. It’s been almost two decades since the Indian government opened up the economy to foreign direct investors. And since then, there has been a continuous flow of international fashion brands coming into the country. Post 2005, the flow picked up with over 20 global fashion brands making in-roads into India. The year 2010, was when many international brands bounced back post-recession and started venturing into the Indian market. While many brands that had exited the Indian market returned. For instance, Italian denim brand Energie had exited the market, however, when the Miss Sixty group entered into a licensing agreement with Arvind in 2010, Energie was re-launched as a part of its portfolio. Another notable denim brand GAS fell out with Raymond but later they re-launched with one flagship store and through various shop-in-shop counters at Shoppers Stop. The entry of German casual wear apparel brand Lerros owned by the House of Pearl was ill-timed in 2008 but instead of exiting the market, it granted licenses to manufacture, retail and distribute Lerros to denim brand Numero Uno. Italian brand Zegna, a world leader in luxury menswear was first introduced in the Indian market early on in the decade through a franchise arrangement. Last year it entered into a joint venture with Reliance Brands to ramp up its India operation. India: The big playing field for global brands - Fashion - news - Fashion News India, jobs, network, apparel, business