From its origins as a tiny market stall on London’s chic Portobello Road in 1973, Pepe Jeans London has come a long way. The more than dollar half a billion denim and casual wear brand, has transformed itself to one of the fastest growing casual wear brand in Europe. Today, it has a presence in over 80 countries across the world. In India, Pepe Jeans London was launched in 1989 and is the leading player
in the premium jeans and casual wear segment, enjoying a market share of more than 25 per cent. According to Chetan Shah, Managing Director, “The annual turnover of the company is currently Rs 300 crores and we hope to reach a sizeable Rs 500 crores by the next fiscal.” One of the ways it’s planning to achieve this target is by aggressive retail expansion. The brand is looking to having around 300 EBOS by 2012.Pepe enjoys a strong presence in men’s’ and women’s category and as Seth says “Pepe is constantly introducing new collection in its men’s and ladies range every season. We are already into apparel and accessories like belts, bags, socks, caps, scarfs, gloves, etc. We do not plan to introduce any new categories in the near future. A chance of introducing kidswear range in the future is a possibility.” Currently, the brand has stores in 81 cities and aims to double the number by increasing its geographical footprint within next three years. It has 230 EBOs across the country and is present in 100 plus large format stores and 1,500 MBOs. “We realize the potential small towns have, therefore we opened a number of exclusive outlets in towns of coastal Andhra Pradesh like Ongole, Vijaywada, Kakinada and Warrangal, as well as in other small towns like Aizwal, Barielly and Dimapur,” he adds. Being a complete lifestyle brand it offers a huge variety of products which includes: shirts, T-shirts, flat-knits, sweaters, sweat-shirts and jackets in top wear and a wide variety in denims, corduroys, cargos, shorts et al. Complimenting the range are accessories that include bags, wallets, caps, socks, belts and full range of winter accessories like gloves, skull-caps and scarves. Read Full: Pepe Jeans London: Focusing on aggressive retail growth - Fashion - news - Fashion News India, jobs, network, apparel, business
