IT features,
IBM,
domain-b, Innovations in technology and the spread of social networking have provided buyers with new tools for discovering, comparing, evaluating, choosing and experiencing brands, reveals a new IBM study. A new global IBM study of mid-market chief marketing officers (CMOs) has revealed that though building and sustaining brand loyalty is the top concern for today's mid-market CMOs, yet 72 per cent do not feel sufficiently prepared to effectively build this loyalty. Additionally, 70 per cent of
mid-market CMOs are concerned about data explosion, as they are tasked with making sense of highly complex information generated constantly from a variety of sources such as consumer blogs, tweets, mobile texts and videos. The proliferation of social media and mobile devices is creating a new breed of consumers who are digitally savvy and able to quickly compare and evaluate which products and services they want to buy. Every day consumers are creating 2.5 quintillion (one followed by 18 zeros) bytes of data with 90 per cent of
the world's data created in the last two years alone. Savvy marketers are gaining insight from social media and incorporating it into their strategies.
Read Full: domain-b.com : Social media, mobile devices creating brand loyalty challenges for mid-size businesses
