Global apparel brand s.Oliver that entered India in 2007 has a well-chalked out plan to gradually spread retail footprint to the metros. As Kunal Pant, Head, Design and Buying, s.Oliver Fashions India explains, “The brand’s journey in India began with the opening up of a store in Delhi and another small store in Mumbai. We expanded into these markets by opening two more stores. While we were building our brand presence in
three Mumbai and Delhi we were testing waters in Pune and Bangalore. By December 2011, we will have stores in Pune and by January 2012, we’ll add a store in Bangalore.” In all, the brand is present through eight EBOs and about 14 shop-in-shops in India. s.Oliver creates 12 collections a year, with the bulk of its business coming from northern market. So the focus is on heavy winter wear and heavy outer wear in the north, while in the west light layering works best for the brand. Elaborates Pant, “But the key trends are more or less the same. Right now you can see a lot of Nordic prints or Nordic motifs and animal influences like fake fur. Quilting is something that’s very important. Elbow patches are a concept that’s very strong this season in the market.” But the striving ahead with their new innovation created especially for India. “We have created a super hero denim range for the Indian market. This range has been designed in Germany but specifically targets the Indian customer. Since we have a huge denim history behind us, we have taken the best of the denim in terms of fit, wash and fabric. The fabric is premium and comes from Turkey’s one of the best mills in the world. So when a human being has the best of everything he’s a super hero and when a denim pair has the best of everything, its super denim,” he explains. Read Full: s.Oliver: Striving ahead with super hero denims - Fashion - news - Fashion News India, jobs, network, apparel, business
