And the Best-Selling Premium Brand in the U.S. for 2011 is… - Carscoop

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Carscoop: The one thing we knew for sure after the manufacturing disruptions in Japan caused by the March 2011 earthquake and tsunami was thatLexus wasn’t going to top the premium segment in the U.S. market for the first time in a decade. In fact, we also knew something else, the two contenders to the throne: BMW and Mercedes-Benz. What we didn’t know up until Thursday is which of two brands was going to win, since both were caught in a neck-to-neck sales race. Going into December  the  gap  was  so

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small - less than 1,600 cars-that the win could go either way. In the end, both German carmakers increased their 2011 sales by 13 percent compared to 2010, but the winner was BMW, which sold 247,907 units, leaving Mercedes-Benz in second place since with 245,231 sales. According to Edmunds.com, BMW raised its incentives by more than US$200 per vehicle in December, while Mercedes’ incentives remained flat. Lexus saw its sales fall by 13.4 percent, to 198,552 vehicles, which relegated Toyota’s luxury brand to third place. Nevertheless,  on Wednesday,

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company officials estimated that Lexus’ sales in the U.S. will rise by more than 20 percent this year, putting it back in the race for the top spot. The two other Japanese luxury brands, Honda’s Acura and Nissan’s Infiniti, also suffered from supply problems and the strong yen, recording an 8 and 4.8 percent drop which placed them in sixth and eighth place respectively. Read Full: And the Best-Selling Premium Brand in the U.S. for 2011 is… - Carscoop.

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