Fashion United: A Klass Fashions that offers lingerie brand Chic Carissimo is looking forward to capturing the demanding innerwear segment in India. It’s upbeat about achieving Rs 250 million in this year at an average growth rate of 60 to 70 per cent over the next 2-3 years. Explains Geeta Singh, Director, A Klass Fashions, “Year 2011-12 has seen more than 80 per cent growth over the year 2010-11. Our marketing offices started functioning in full scale last year in their respective areas, which created
direct contact points for our dealers. So the interaction has been very productive for us, in terms of pricing, new product. development and overall growth In an MBO, where there is no dearth of brands, we have managed to get a fair amount of shelf space.” In 2011, the brand launched its winter loungewear/sleepwear range for the first time for girls and boys under the brands Chicita and Yo Bro. “We got a positive response from our MBO network in Delhi, Punjab, Jammu and UP and along with Kolkata and the Northeast,” Singh informs. Under the Chic Carissimo line, the brand has a range of panties, especially catering to the winter markets, designed in dark palette. Colors like fushia, purple, wine, carrot, red were the predominant shades, with bright prints and stripes. Commenting on the success of its winter collection, Singh says, “Every year, we plan for the winter innerwear sales, and have always witnessed a complete ‘Sold Out’, year over year.” Source: Fashion United
