New Delhi: Impressed with innovations coming out from its India operation,
the marketing initiatives run in the country to the rest of the world or emulating a few ideas into its global campaigns. The Atlanta-based soft drinks firm Coca-Cola has expressed that Indian campaigns like that of 'Fanta' and 'Thums Up' are some of the ones the company would like to take it to the other parts of the world. "A great job is being done here in leveraging the Fanta play ad as a global campaign. We got to take that and show the world how to do this to the rest of
the world because they are doing such a
great job here," The Coca-Cola Company Chief Marketing and Commercial Officer Joseph Tripodi said in a recent visit to India for an advertising event. As part of the global theme 'More Fanta, Less Serious', Coca-Cola India runs advertising campaigns in the country under the tagline 'Zyada Fanta Zyada Fun'. Apart from television commercials, the company has been doing other communication initiatives in India using two animated 'Fanta characters', specially during festivals like Holi and Diwali throughout the year.Read Full: Coke to adopt Indian marketing innovations to global mkts - Indian Express
global beverage major Coca-cola Company is looking at adapting some of
the marketing initiatives run in the country to the rest of the world or emulating a few ideas into its global campaigns. The Atlanta-based soft drinks firm Coca-Cola has expressed that Indian campaigns like that of 'Fanta' and 'Thums Up' are some of the ones the company would like to take it to the other parts of the world. "A great job is being done here in leveraging the Fanta play ad as a global campaign. We got to take that and show the world how to do this to the rest ofthe world because they are doing such a great job here," The Coca-Cola Company Chief Marketing and Commercial Officer Joseph Tripodi said in a recent visit to India for an advertising event. As part of the global theme 'More Fanta, Less Serious', Coca-Cola India runs advertising campaigns in the country under the tagline 'Zyada Fanta Zyada Fun'. Apart from television commercials, the company has been doing other communication initiatives in India using two animated 'Fanta characters', specially during festivals like Holi and Diwali throughout the year.Read Full: Coke to adopt Indian marketing innovations to global mkts - Indian Express
