Advanced Television: According to research from TDG, 56 per cent of broadband households are to varying degrees likely to purchase a new TV in the next six months. TDG expects that close to 25 per cent of broadband households will indeed buy a new HDTV in the next six months, which equates to at least 20 million new purchases during this time period. This is good news for TV OEMs, no doubt. The question for many at CES is how many of these sets will be smart TVs – TVs that feature native Internet connectivity and can support a host of OEM or
secondary connected TV applications – and how many will be 3D. Both instances represent higher-end purchases, thus greater revenue per set. TDG research suggests that new HDTV buyers are 50 per cent more likely to purchase an Internet-connected HDTV versus a 3D HDTV. Among likely HDTV buyers, 78 per cent are likely to buy a smart TV, compared to 50 per cent who are likely to buy a 3D TV. This reinforces TDG’s long-standing prediction that smart TVs will diffuse much more rapidly than 3D sets, primarily due to the advanced functionality that smart TVs offer, a virtue that new buyers consider particularly attractive. “Most broadband households already own at least one HDTV,” notes Michael Greeson, Founding Partner of TDG and director of research. “When consumers think about their next purchase, HD is not the question: it’s a matter of whether the new set should feature Internet connectivity or 3D, or both. As it stands today, Internet connectivity remains significantly more important than 3D.”Read Full Arcticle At Advanced Television
