UK jeans brand ventures into Indian market

Fashion United: Preston-based denim brand, Voi Jeans has announced that it is expanding into the Indian marketplace for the first time. The brand has made a deal with Central, a department store that is an Indian equivalent to Debenhams, to stock inside India’s second largest shopping centre, Hyderbad Mall. The products are currently only in one Central store at present, but there are further plans of expansion for Central with the possibility of rolling out another 25 stores, with the prospect of taking Voi along with them. With this in mind,
Voi have set up offices in India to work closely with the UK head office to support this venture. Especially for the Indian expansion the brand has created special pieces, which are more tailored to suit the needs of the Indian consumer, as well as supplying the core menswear pieces including denims, t-shirts, polo shirts and shirts. If the menswear range proves successful the brand will then consider introducing the ladies collection. Read Full: UK jeans brand ventures into Indian market - Fashion - news - Fashion News India, jobs, network, apparel, business

Back To Top

Tell-Us