Fashion United: A new entry in the kids’ apparel world brand Bunga Tunga was launched during the 54th National Garment Fair held in Mumbai recently. The brand belongs Anika Apparels, a Creative Group company an established player in apparel exports. It also has an established brand 109° F in casuals and Portico in home furnishings, towels, bath and bed. The company has now decided to utilize its manufacturing expertise, designing capabilities and international exposure to venture into children’s
wear with the launch of Bunga Tunga.Commenting on the marketing strategy for the new brand, Rachna Singi, Director, Bunga Tunga says, “We launched the brand this month during the garment fair and by March 2013, we want it to be a Rs 2 to 4 crore brand. Currently, we are in discussions with large format stores and distributors, agents to formally launch the collection in the market. To begin with, we want to enter Tier II cities and online platforms. In a couple of weeks, we will launch the brand through our website, where we already have a presence of multiple brand collections.” As of now, the strategy is to create brand presence through e-commerce, large formats in major metros and multi brand outlets in Surat, Bangalore, Pune, and Hyderabad. Read Full; Bunga Tunga: The new entrant in kids segment - Fashion - news - Fashion News India, jobs, network, apparel, business
