This year marks 30 years of the partnership between Hugo Boss and the McLaren F1 team. Celebrating the opening of the new Hugo Boss Milan store, the two companies commissioned a unique piece of projection mapping in the Piazza San Babila. The content was created by Angelsign Studio, for creative director and 3D visual designer Roberto Fazio. Four Christie 20k Lumen devices are providing the horsepower, with the audio design being created by Be Invisible Now! Read Full: InAVate - Hugo Boss & McLaren map 30 years of partnership
