Mumbai: Entertainment Network (India) Limited has spiced up the airwaves in the Emirates with the launch of India’s largest FM brand, Radio Mirchi on 1st Feb. Radio Mirchi has joined hands with Abu Dhabi Media Company (ADMC), a leading media organization in the Middle East to launch the Radio Mirchi brand in UAE. The radio station will be heard in Dubai, Abu Dhabi and Al Ain. On offer will be the same award winning mix of content and talent that has kept Indian listeners tuning in for years, packaged specifically to suit the diverse needs of the Emirates’ South Asian audience. Superstar, Rani Mukherjee who was in Abu Dhabi for the launch pushed the launch button, making the station go live across the UAE. The business partnership also represents Abu Dhabi Media’s first extension into the lucrative south Asian broadcasting sector and the first ever international association for Entertainment Network (India) Ltd. and the Radio Mirchi brand. Radio Mirchi is the first radio station of its kind in the Emirates to offer nationwide coverage, with three exclusive frequencies- 97.3FM Abu Dhabi, 88.8FM Dubai & northern emirates, and 95.6FM Al Ain- catering to the country’s extensive south Asian expat population. Prashant Panday, Executive Director & CEO, Entertainment Network (India) Limited, commented: “In India, we are proud to have over 40 million listeners who swear by our brand. Radio Mirchi is known as the gateway to Bollywood and our UAE launch brings the best of the brand and our unique programming innovations to the people of the Emirates. From the biggest heroes, heroines and directors, to the most popular music composers, lyricists and singers- the station has it all. Our first foray overseas is a significant step in the evolution of the Radio Mirchi brand and a landmark event for the company, and we are happy to partner with such a well-known and reputed company like Abu Dhabi Media.”Read Full: Radio Mirchi spices up the airwaves in Emirates, Image: https://www.flickr.com
