After celebrating the unorthodox and immensely popular face of modern cricket last year, Pepsi is set to change the way the sport is viewed by cricket fans in India. As one of the global sponsors of the ICC World Twenty20 2012 Sri Lanka, Pepsi with its latest campaign aims to celebrate the nation’s zeal for the sport and the format. Moreover, the new commercial for the Twenty20 cricket extravaganza brings actor Ranbir Kapoor and skipper, Mahendra Singh Dhoni together on screen for the very first time. A cricket fan himself, Ranbir shows the cricketers, including Dhoni, Virat Kohli and Suresh Raina the Na Tameez the irreverent & zany side of T20 fans. Ranbir Kapoor said, “Cricket as a sport has evolved over the years and the Twenty20 format is a testimony of that - its short, exciting and more over it has changed the entertainment quotient associated with the sport. The latest Pepsi campaign reiterates that and brings forth the nation’s love for the sport in a refreshing twist. I am really excited about the ad film as it gave me an opportunity to work with one of the most celebrated captains of the Indian Cricket team, M. S. Dhoni for the first time.” Speaking about the new campaign, Homi Battiwalla, Senior Director - Marketing (Colas, Juices & Hydration), PepsiCo India said, “In true Pepsi style, the campaign is irreverent and the Indian cricket fans, led by Ranbir Kapoor show how they change the Game off-field.” Aircel with Student Of The Year introduces ‘Buddy of the Year’ contest: Aircel, one of India’s leading telecom players, has launched a unique contest in association with Karan Johar’s Student Of The Year. The contest, ‘Buddy of the Year’, will entitle participants to win a chance to meet the stars - Alia Bhatt, Varun Dhawan and Siddharth Malhotra. The contest went live last week and the winners will be announced post the film’s release. Talking about the association, Pritpal Singh Lakkha, Head - Brand, Aircel, said, “We are very excited to be associated with Student Of The Year. The film showcases youth, friendship, music, conversations, which is also the DNA of Aircel.” Karan Johar said, “The youth today are so confident. Aircel as a brand believes in empowering the youth and I believe the association between the two is a natural fit. The contest is an extension of the film where youngsters will compete against each other to win a chance to meet the film star cast.” Relaxo gets Akshay Kumar to endorse Sparx shoes: Footwear manufacturer Relaxo has signed on Akshay Kumar as the brand ambassador for Sparx, its sport shoes brand. Gaurav Dua, executive director, Relaxo Footwears Ltd, said, “Sparx, in a short span of time, has become an iconic brand amongst the youth. The new brand ambassador for Sparx had to be someone who possessed all these qualities. And who would be better than Akshay Kumar, a man who exudes energy, has an athletic body, is making a comeback as an action hero, depicts attitude and style.” The actor will now be seen endorsing Sparx footwear in a 40-second TVC shot in Kuala Lumpur City, Malaysia and created by 30 Seconds of Fame. Dia Mirza unveils Rainforest Coconut Hair Oil: The Body Shop, an iconic retailer of cosmetics and toiletries unveiled Rainforest Coconut Hair Oil endorsed by Dia Mirza, in Mumbai. Packed with natural conditioning blend of coconut oil and Pracaxi oil, this hair oil has been exclusively made for the Indian market. The actress also inaugurated the new store format of The Body Shop called Pulse. The first experiential store launched by the brand, Pulse will highlight the radical products in a revamped form with attractive and stylish packaging. Mirza said, “It has been more than a year of a fabulous alliance with The Body Shop. It’s always wonderful and inspiring to associate with the brand to introduce unique products. I’m extremely excited about the launch of new Rainforest Coconut Hair Oil since this product is made keeping in mind the Indian audience and is a perfect solution to all hair problems. Also, the new Pulse store format is an exciting and exceptional concept which surely will be appreciated by the customers.”Source: Screen India
