Designer Priyadarshini Rao’s women’s wear brand maybe just 16-week-old, but it has a sound retail strategy in place for speedy expansion. In fact, the brand aims to achieve a turnover of Rs 7-8 crore by the year end. “We started out slow, finding our feet in a fairly crowded marketplace. We did not follow trends or do any research and got down to doing great clothes that was our only objective. We were in partnership with the Solar Group, a highly franchise and retail company from Mumbai which helped us access high quality real estate,” says Jaydeep Shetty, Founder and CEO, Mineral Fashion. The name Mineral was chosen because it signifies natural and authentic and simplicity is at the core of the brand. Mineral evokes visions of purity and nature.Read Full: Mineral’s ambitious plans to dress up women - Fashion - news - Fashion News India, jobs, network, apparel, business
