Spanish cherry producers' sales were over 70% in 2010. According to the Regulatory Board, in the UK about 2,500 tons were sold out of a total of 7,000 of its export volume, from 1,473 tons traded the previous year. Council's technical director, Pilar Díaz Flores announced that "the British consumer is becoming more aware of the difference between the cherry and other berries, "so the retail channel has increased their interest in commercializing the product. The cherry has a seasonality of just seven weeks, but favorable weather conditions this year has lengthened the season until the second week of August. Source: freshplaza.com, Image: https://www.flickr.com/
